Privacy Policy
Privacy Policy
Effective Date: July 16, 2026
Last Updated: July 16, 2026
Forever Sweet Bakery (“Forever Sweet Bakery,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit foreversweet.shop, contact us, create an account, place an order, upload custom content, or otherwise communicate with us.
Information We Collect
Depending on how you use our website and services, we may collect:
- Contact information: Your name, email address, phone number, billing address, and shipping address when needed.
- Order and fulfillment information: Products ordered, fulfillment method, pickup, local delivery, or shipping details, requested fulfillment date, order notes, gift notes, and order history.
- Custom product information: Uploaded images, personalization details, messages, names, colors, themes, designs, and other instructions needed to prepare your order.
- Account information: Login and account details and saved order history if you create an account.
- Payment-related information: Information needed to complete and document a payment. Full card details are handled by Square and are not stored on Forever Sweet Bakery’s website servers.
- Communications: Information you provide when you contact us with an inquiry, order question, support request, or data request.
- Website usage information: IP address, browser and device information, pages visited, cart activity, cookies, and similar data used for store functions, security, performance, analytics, and optional marketing technologies.
How We Use Your Information
We may use your information to:
- Process, prepare, and fulfill your order.
- Contact you about pickup, local delivery, shipping, customization details, substitutions, missing information, or other order questions.
- Provide customer service and respond to inquiries.
- Process payments, maintain transaction records, and help prevent fraud or misuse.
- Create and maintain your account and order history.
- Operate, secure, troubleshoot, and improve our website, products, and customer experience.
- Comply with tax, accounting, legal, and recordkeeping obligations.
- Send bakery news, offers, or other promotional messages if you choose to receive them.
Payment Processing
Payments on our website are processed securely through Square. Forever Sweet Bakery does not store your full card number on our website servers. Square collects and processes payment information under its own policies. You can review Square’s Privacy Policy for more information.
Custom Images and Personalization
If you upload an image or provide personalization content for a custom product, we use it to review, prepare, and fulfill your order, provide support, and reference the order if needed. Uploaded images and related customization details may remain with your order history for production, support, and order-reference purposes.
You may upload or submit only material that you own or have permission to use. Forever Sweet Bakery may refuse material or a request that is unlawful, offensive, inappropriate, privacy-violating, or potentially infringing on another person’s copyright, trademark, privacy, publicity, or other rights.
How We Share Information
We do not sell personal information. We may share limited information when reasonably needed to operate our business and provide our services, including with:
- Square and other payment or fraud-prevention providers.
- Website, ecommerce, hosting, account, and technical service providers.
- Shipping carriers and local fulfillment providers when needed for an order.
- Email, messaging, customer-support, analytics, advertising, and notification service providers, subject to your privacy choices where applicable.
- Professional advisors and government authorities when reasonably necessary for business, tax, accounting, legal, security, or compliance purposes.
These providers receive only the information reasonably needed for their role and handle information under their own legal and contractual obligations.
Cookies and Privacy Choices
Required cookies and similar technologies are always active for cart, checkout, account login, security, and features you request.
For visitors in the United States, optional Statistics and Marketing technologies are enabled by default unless you make a valid contrary choice. You can opt out or withdraw consent at any time in the Privacy Choices section on this Privacy Policy page. If your browser sends a Global Privacy Control signal, optional technologies are automatically turned off immediately. Outside the United States, or when your region is unknown, optional Statistics and Marketing technologies stay off unless you affirmatively enable them in the Privacy Choices section on this Privacy Policy page. No consent banner is shown; optional technologies use silent regional defaults.
Statistics technologies, including analytics tools, help us understand website use and improve store performance. Marketing technologies may include advertising tools, Klaviyo, email pixels, and browser marketing tools that help personalize and measure promotional messages.
Opting out prevents future optional tracking and removes known optional cookies where technically available, without affecting required store functions. Your browser may also offer cookie controls, but blocking required cookies can prevent the cart, checkout, account, or security features from working correctly.
Marketing Communications
If you choose to sign up for emails, promotions, or updates, we may send bakery news, offers, or announcements. You can unsubscribe using the link in a marketing email or by contacting us. Order and service messages are not marketing and may still be sent when needed to complete or support your order.
Data Retention
We keep personal information for as long as reasonably needed to fulfill orders, provide support, maintain accounts and order history, prevent fraud, resolve disputes, and meet tax, accounting, legal, and recordkeeping requirements. Retention periods may vary based on the type of information and why it is needed.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect customer information. No website, storage system, or online transmission is completely secure, so we cannot guarantee absolute security.
Your Choices and Requests
You may contact us to request access to, correction of, or deletion of your personal information. We will review and respond to a request as required by applicable law. Some information may need to be retained for active or completed orders, account records, fraud prevention, tax, accounting, legal, or other legitimate recordkeeping purposes.
You may also use the Privacy Choices section on this page to manage optional Statistics and Marketing technologies as described above.
Children’s Privacy
Our website is not intended for children under 13, and we do not knowingly collect personal information directly from children under 13. If you believe a child under 13 has provided personal information to us, please contact us so we can review the matter.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated Last Updated date. Your continued use of the website after a change is subject to the updated policy.
Contact Us
Forever Sweet Bakery
235 Main Ave., Norwalk, CT 06851
Phone: 203-939-9600
Email: info@foreversweetbakery.com